Follow-on Milk (SMA) pop-up adverts

vixiepoo · Apr 4th, 2012, 10:40 AM

I keep getting pop-up adverts (annoying in itself) appearing on BnB, and some keep popping up that are SMA follow-on milk ones.

I know that advertising follow-on milk isn't illegal (just the newborn ones) but I learned from here that follow-on milk is a con, so I don't know what is supported on here and what isn't?

I thought I'd bring it up anyway, it doesn't bother me personally but I don't know if it would upset other members

Poshie · Apr 5th, 2012, 04:23 AM

I am getting this SMA advert pop up automatically every time I log in - started just today!

Blah11 · Apr 5th, 2012, 10:48 AM

the sma one pops up everytime i refresh

Jemma_x · Apr 5th, 2012, 13:29 PM

I keep getting a advert for the same thing but the advert is different

Fliss · Apr 7th, 2012, 14:16 PM

Yep me too

BearsMummy · Apr 9th, 2012, 06:25 AM

Me too, everytime I log in

Thumper · Apr 9th, 2012, 15:14 PM

It's really p***ing me off too. I really don't want formula adverts filling my screen. Or adverts full stop actually. Nor do I want to be using a site that is funded by formula companies.

ETA I'm not against formula, but I do disagree with all advertising of formula, and especially the con that is follow on milk.

chick78 · Apr 9th, 2012, 15:26 PM

Just thought this was interesting reading after seeing this thread & getting fed up of seeing the pop ups, think SMA are being a bit naughty!

Please see attached information from UNICEF.

Please take time to read it.

You have probably noticed the recent SMA advertising campaign that includes full page advertisements on the back of newspapers and on billboards around the country. After consulting the Infant Formula and Follow-on Formula (England) Regulations 2007 and the Guidance Notes on the Infant Formula and Follow-on Formula Regulations 2007, Revision 2, March 2009, we believe these adverts to be in breach of the regulations and have submitted a complaint to both Trading Standards and the Advertising Standards Authority.

We believe the adverts are in breach for the following reasons:

- They do not make a clear distinction between infant formula and follow-on formula

- They create the impression breastfeeding stops at 6 months of age

- They focus on the promotion of ingredients (vitamin D) that are common to both infant formula and follow-on formula

- By making reference to terms such as ‘best’, they risk idealising follow-on formula.
I you feel strongly enough then please submit a complaint to both Trading Standards and the Advertising Standards Authority.

BearsMummy · Apr 10th, 2012, 08:12 AM

Capture.jpg

Just thought I'd add my screenshot as well.

Thumper · Apr 10th, 2012, 10:27 AM

Anyone able to reply to us please? Any chance of them going soon?

Apr 5th, 2012, 04:23 AM	#2
Poshie Mum (Mom) BnB Addict Join Date: Sep 2008 Location: Sussex, UK Posts: 8,549	I am getting this SMA advert pop up automatically every time I log in - started just today!

Status: Offline

Apr 5th, 2012, 10:48 AM	#3
Blah11 Mum (Mom) BnB Spammer Elite Join Date: May 2008 Posts: 38,152	the sma one pops up everytime i refresh

Status: Offline

Apr 5th, 2012, 13:29 PM	#4
Jemma_x Mum (Mom) BnB Elite Join Date: Jun 2008 Location: Yorkshire Posts: 15,045	I keep getting a advert for the same thing but the advert is different

Status: Offline

Apr 7th, 2012, 14:16 PM	#5
Fliss Mum (Mom) Chat Happy BnB Member Join Date: Jun 2010 Location: Banbury, Oxon Posts: 1,478	Yep me too

Status: Offline

Apr 9th, 2012, 06:25 AM	#6
BearsMummy Trying to conceive (TTC) Active BnB Member Join Date: Jan 2011 Location: Berkshire UK Posts: 882	Me too, everytime I log in

Status: Offline

Apr 9th, 2012, 15:14 PM	#7
Thumper Mum (Mom) BnB Addict Join Date: Aug 2010 Location: The Shire, England Posts: 3,115	It's really p***ing me off too. I really don't want formula adverts filling my screen. Or adverts full stop actually. Nor do I want to be using a site that is funded by formula companies. ETA I'm not against formula, but I do disagree with all advertising of formula, and especially the con that is follow on milk.

Status: Offline

Apr 9th, 2012, 15:26 PM	#8
chick78 Mum (Mom) Active BnB Member Join Date: Apr 2012 Location: Warwickshire, UK Posts: 71	Just thought this was interesting reading after seeing this thread & getting fed up of seeing the pop ups, think SMA are being a bit naughty! Please see attached information from UNICEF. Please take time to read it. You have probably noticed the recent SMA advertising campaign that includes full page advertisements on the back of newspapers and on billboards around the country. After consulting the Infant Formula and Follow-on Formula (England) Regulations 2007 and the Guidance Notes on the Infant Formula and Follow-on Formula Regulations 2007, Revision 2, March 2009, we believe these adverts to be in breach of the regulations and have submitted a complaint to both Trading Standards and the Advertising Standards Authority. We believe the adverts are in breach for the following reasons: - They do not make a clear distinction between infant formula and follow-on formula - They create the impression breastfeeding stops at 6 months of age - They focus on the promotion of ingredients (vitamin D) that are common to both infant formula and follow-on formula - By making reference to terms such as ‘best’, they risk idealising follow-on formula. I you feel strongly enough then please submit a complaint to both Trading Standards and the Advertising Standards Authority.

Status: Offline

Apr 10th, 2012, 08:12 AM	#9
BearsMummy Trying to conceive (TTC) Active BnB Member Join Date: Jan 2011 Location: Berkshire UK Posts: 882	Capture.jpg Just thought I'd add my screenshot as well.

Status: Offline

Apr 10th, 2012, 10:27 AM	#10
Thumper Mum (Mom) BnB Addict Join Date: Aug 2010 Location: The Shire, England Posts: 3,115	Anyone able to reply to us please? Any chance of them going soon?

Status: Offline

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