I've had it for years and absolutely LOVE it. I order soooo much from Amazon since the 2 day shipping is so handy, and a lot of the items are really good prices for Prime members. As pp mentioned, there are a lot of items that have Prime specific discounts offered. I use Subscribe and Save monthly orders for a lot of household stuff, and its really convenient to have it just show up on my doorstep, for cheaper than I'd spend at the grocery store for the same thing. Like cat litter. I hate hauling a 40 lb bag of cat litter out to my car, then lugging it into the house. With Prime, I can have the delivery people do that work for me, lol. For cheaper. You need to like ordering online to get the most out of a membership. If you don't order a lot online, it'd be crazy to spend $100 on it.
I have a monthly subscription but I honestly don't really see the benefit. I got it primarily for Amazon Video because people had really talked up their original shows but I find they're usually really long and convoluted so I end up sticking to Netflix anyway.
I don't use the one-day delivery much. I've found lots of times I can find what I want cheaper on Amazon when it's not got Prime delivery, so it's sort of like I'm paying extra again for the privilege.
Prime Now is good. I think you need a Prime membership for that. Two hour delivery free with a £20 min spend. That's come in handy a couple of times.
I had it for a few years, but got rid of it a couple years ago. I don't buy from Amazon anymore. If you buy a lot online from them, and can't wait the week or so for it to come free, then prime is handy to have.
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