I use supermarket own brand of non-bio for babies clothes (and colour for our clothes!) and it washes really well. I wash at 30C too although this will probably change once we've had a few nappy explosions! Although Vanish is amazing for getting rid of poo stains (provided they are treated staright away and then soaked in water)!!!
I use Comfort - the white one for sensitive skin. It makes the clothes soooooo soft and smell amazing. I've tried supermarket brands, but don't like them! Plus I suffer from mild eczema so it's perfect for this.
Any non-bio is fine, and i personally wouldn't use softener, as it stays in the fabric and can be a bit problematic for sensitive skin. A lot of people are fine with it though, just can't give you a recommendation. I'd also use as little detergent as you can...just to make sure there's as little residue as possible.
I use Fairy non bio and comfort softener (with the baby on the package) smells amazing! I remember with my youngest when I was in the hospital I opened up my hospital bag and all i could smell was that was lovely
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