I'm a huge believer in breast milk...but one of those that just feels kinda icky with a baby sucking on my nipple (I know that's what they were made for, but it just makes me uncomfortable). Plus, my first child WOULDN'T latch leading to him being frustrated because he was hungry and me being frustrated because he was constantly hungry and not to mention my nipples were sore because he wasn't sucking correctly. So anyway, I bought a Medela breast pump for around $100. Each time he'd take a bottle, I'd either have my husband/mom feed him and pump while he was eating or pump immediately after he finished. But the thing about pumping is that you HAVE to remember to pump EVERY time baby eats or your milk will dry up.
But, pumping is a definite alternative if you just don't feel comfortable breast feeding your child. And don't let any hospital make you feel that that's what you HAVE to do. If you're uncomfortable with it, your baby is going to feel that and "feed" off that energy (I know that those things sound silly, but they're totally true. I thought, "Yeah, right," when I was first told that, but I swear my son always seemed to feel exactly the way I did.). I'm always a big promoter of breast milk as it really is what's best for the baby as far as immunities and such goes, however, if you're one of the women that it just isn't possible to do this or you have made up your mind not to, formula has come SO FAR in the past 10-15 years. Science has made sure that when you formula feed a little one, they're getting just about as close to breast milk as possible these days.
Guess what I'm saying is you should do what YOU feel comfortable with as THAT will be what's best for your baby.