https://www.babyfriendly.ca/ This year's Challenge is on Saturday, October 11, 2008. We'd like to get mothers from all over North America out to breastfeed their babies and have an enjoyable morning! Quintessence Breastfeeding Challenge 2008. This fun event is a challenge for which geographic area ( province, state or territory) has the most breastfeeding babies, as a percentage of the birthrate, latched on. at 11am local time. This event is to celebrate breastfeeding and demonstrate promotion, protection and support for breastfeeding women and their families. Its a chance for education and peer support done in a fun social way. Sounds fun, I am going to the Austin meet!