Yeah, for us, it's near the shaving cream. They now have an 88 cents section! I'm in Heaven! I love cost effective things! After my ectopic pregnancy in July, I am obsessing over testing! We didn't even know were pregnant when we went to the ER because I was in severe pain! I was between 6-8 weeks along. I was nearly 11 weeks along when I found out I was preggers with our first child. I just have irregular cycles. Now, I test weekly or twice weekly. Now, three times a week, if I hear good things about this test! LOL! Anyways, I just called the number on the box, because I could not find the answer anywhere on the box or on it's paper instructions. The rep told me that it was 25 MIU's and said that even though it's a lower MIU level than some tests, it is not rated as an early pregnancy test and cautioned me to wait until I have definitely missed my period to test.