The midwives keep telling me I must feed him for 40 minutes at a time, but I usually find this very difficult to do every time. LO is only a week old & milk has only just come in on Monday, so he must still be getting used to it himself. I have managed to get him to feed for 40mins a few times, but even then I am not sure how much of that is actually drinking, as opposed to suckling. I can generally get 20mins & will always try to feed him again within 1-1.5 hours to make up the rest of the time. I try all the tricks (stripping him down, tickling toes etc to keep him awake). I just want to know if I am doing something wrong, should I be trying harder to make him stay on for longer? I def do not want to give up bfing, but am so scared that I am not doing it right! LO is now doing yellowy poo's, not massive amounts, but does poo & wee quite regularly, so I am pretty sure that he is getting enough? Can anyone please advise?