So I got a late start to feeding off the breast directly. These past few days I've finally got my LO latching on almost all feeds (using a nipple shield otherwise and topping him up with pumped milk - I pump after each feed and freeze the extra or keep it on hand for the next feed). Anyway, he's got a very strong suction/latch. The LC I saw said that if it hurts at first when he latches, but the pain fades after 10 seconds, then its not a bad latch. This is what I'm experiencing. But its REALLY painful... like someone is scraping my nipples across a cheese grater. I'm actually curling my toes and whimpering during these 10 seconds and I just cross my fingers that he'll stay latched on because doing this several times in a row really sucks. I also experience twinges of nipple pain usually a few hours after I've fed him.. as if my nipples are both tensing up painfully. The water in the shower hitting them hurts too. BUT, I'm not cracked or bleeding... I use Lansinoh after every feed. Help? Is this normal? Something I should worry about? Will it get less painful? Will those gel pads help? Thanks!!