Student Survey for New Moms! Take a minute, please!

[mweine21]

Hi, I'm an advertising student at Savannah College of Art and Design and I am trying to collect information on new moms for an advertising assignment. I'm looking for people with infants and toddlers to answer this survey. Any and all responses are helpful!

1) As a young mom do you participate in any online communities? If so, which ones?


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

___ Family
___ Friends
___ Consumer Reports
___ Online Communities
___ Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective
1 2 3 4 5

4) What are the first three diaper brands that come to mind, off hand?


5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?

 

[LaDY]

1) As a young mom do you participate in any online communities? If so, which ones?

Yes...only babyandbump


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

4 Family
1 Friends
2 Consumer Reports
3 Online Communities
5 Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective

Not very affective

4) What are the first three diaper brands that come to mind, off hand?

Huggies
Pampers
erm...sainsburys own brand

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?

Yes i did however most possibly will have to change as all of a sudden he has started to leak in his diapers which we have used since he was born.

Hope this helps! x

 

[elm]

I'm not sure I'm a 'young' mum but -

1) As a young mom do you participate in any online communities? If so, which ones?
Here, a couple of natural parenting forums.


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

___ Family 1
___ Friends 3
___ Consumer Reports 3
___ Online Communities 3
___ Other: 4 (green credentials, company ethics)

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective
5 - if there's a huge saving then I'm likely to buy something I wouldn't normally (probably wouldn't buy it again at full price though!)

4) What are the first three diaper brands that come to mind, off hand?

Bamboozle - tots bots
Pampers
Huggies

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?

We use a mixture of cloth & nappies. I'm not brand loyal but there are some supermarket brand nappies I avoid now because they're not as effective or seem to cause nappy rash.

 

[tasha41]

1) As a young mom do you participate in any online communities? If so, which ones?
Babyandbump.com

2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

3 Family
1 Friends
4 Consumer Reports
5 Online Communities
2 Other: "extras" ie: rewards program, availability of coupons

3) How affective are discounts/coupons in your shopping routine?
Not very affective Very Affective
1 2 3 4 5
I'd say about a 4, I almost always use coupons when buying formula, diapers, wipes. Groceries etc not so much.

4) What are the first three diaper brands that come to mind, off hand?
Pampers, Huggies, Parents Choice

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?
Yes. I use Pampers and have tried Huggies. Pampers fit my baby better, I have not had one leak with Pampers but have had several with Huggies. Also a few times after the overnight period I had a diaper with the absorbing gel leaked out of it with Huggies, has yet to happen with Pampers.

 

[caz81]

1) As a young mom do you participate in any online communities? If so, which ones?

baby & bump
2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

___ Family 3
___ Friends 2
___ Consumer Reports 4
___ Online Communities 1
___ Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective

not very affective

4) What are the first three diaper brands that come to mind, off hand?
1.pampers
2.huggies
3.bambino

5) Do you plan on using the same diaper brand as your infant grows? Why or Why
Not?

yes, because they are working well, suit her. would only change if they start to cause a problem

 

[Sara-Rose89]

1) As a young mom do you participate in any online communities? If so, which ones?

Baby and Bump


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

_1_ Family
_2__ Friends
_4__ Consumer Reports
_3_ Online Communities
_5__ Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective


Not very effective

4) What are the first three diaper brands that come to mind, off hand?

Pampers, Huggies, Asda little angels


5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?

Yes, I use pampers, its what my mum used with me and what my friends use also. I stick with what i know

 

[lhamil88]

1) As a young mom do you participate in any online communities? If so, which ones?
yes babyandbump and facebook!

2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

4 Family
2 Friends
1 Consumer Reports
3 Online Communities
5 Other: special offers

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective
around a 4 if i have the coupons i will use them

4) What are the first three diaper brands that come to mind, off hand?
pampers, huggies, tesco own brand

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?
no i have used several different brands as i buy on special offer and my son seems to grow soo quick!

 

[Shazzy-babee]

1) As a young mom do you participate in any online communities? If so, which ones?
baby and bump


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

2 Family
3 Friends
4 Consumer Reports
4 Online Communities
1.Other: my one views

3) How affective are discounts/coupons in your shopping routine?
Not very affect
(though i do buy most of the toime from boot to get points on my card)

4) What are the first three diaper brands that come to mind, off hand?
pampers
huggies
ermm..boots own

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?
yeah i do but if i do change it would be to a cloth bum

 

[Eternal]

1) As a young mom do you participate in any online communities? If so, which ones?
Yes Baby and Bump only, unless facebook counts


2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

3___ Family
4___ Friends
2___ Consumer Reports
1___ Online Communities
___ Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective
1 2 3 4 5 Very effective

4) What are the first three diaper brands that come to mind, off hand?
huggies, pampers, own brands i.e tesco

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?
No, will change depending on needs, advice, discounts etc, if there where some sort of loyalty scheme i would keep to one brand

 

[JayDee]

1) As a young mom do you participate in any online communities? If so, which ones?
Yes, Babyandbump

2) What resources are most influential on your brand choices as a young mom? Rank from 1 to 5.

_1__ Family
_4__ Friends
_2__ Consumer Reports
_3__ Online Communities
___ Other:

3) How affective are discounts/coupons in your shopping routine?
Not very affect Very Affective
1 2 3 4 5

4) What are the first three diaper brands that come to mind, off hand?
Pampers, Huggies, Supermarket own

5) Do you plan on using the same diaper brand as your infant grows? Why or Why Not?
At the moment yes, because they fit well and hold everything in, if that changes I might try a different brand.