My son is 10 and his larger gift is multiple Pokemon items in one larger box, Pokemon tin of cards, plush, Pokemon ball tin with puzzle inside, blister pack of cards.
Ideas depends on what he would be interested in doing. Science kit with mixing "chemicals", build a model (vex hexbug, Meccano, Lego, or car kit with paint), scooter, bike, skateboard etc., tablet, a gift card to somewhere special, big nerf gun, RC drone or quadcopter. Hope this helps some.