I plan to start right after the 12 week ultrasound! I've already begun to marvel with wide, yearning eyes whenever I see a baby section in any store. I am on quite a budget though especially since finding out I am pregnant, so I really must try to hold off and shop smart. Sales and friend/family donations will be my first choices. Whatever I can't find that way, then I will spend the real cashola.
Somewhat related but slightly derailing, it's really bothersome to me how baby sections are full of marketing schemes intent on making millions off of worried mothers. They say "oh you need this, this, and this, and if you get that you MUST get the corresponding thingamajig over there, too." My mother says they didn't have all of this stuff when she was in her baby making years, and that the necessities are sprinkled throughout and in between the useless novelty junk, making it difficult for new moms to actually know what is really needed and what is a waste of money. Agh I'm just glad I have a lot of very supportive women in my family that are twice my age and can coach me through the stores, otherwise I would probably be wasting so much money!!