Design Student Needs Your Opinion on Baby Formula

[elissajolene]

Hi Moms and Dads!

I'm a graphic design student from Chicago and I'm working on redesigning the packaging of Enfamil for a school project. As I don't yet have any children, I don't know much about the product and would really appreciate any insight from you parents. I have a couple of key questions but any other feedback/ opinions would be super helpful.

Do you use Enfamil, why or why not?
What makes you choose one formula over the other?
What do you like specifically about the brand you use?
Does advertising play any role in the brand you use?
How do you feel about the packaging design of baby formulas?

Thank you so much for your help!

 

[FAB mama]

I only used formula for a couple of feedings, but I used Enfamil because our pediatrician recommended it. As a designer myself, I know that probably doesn't help you much. Anyway, my son hated it.