An eternity ring is a lady's ring, worn on the hand, comprising a band of precious metal (usually gold) set with a continuous line of identically cut gemstones (usually diamonds) to symbolize never-ending love, usually given from a husband to his wife on the occasion of a significant anniversary.
Because the presence of stones all the way round the eternity ring can make it cumbersome to wear, the alternative is to have the stones across the face of the ring only. This is sometimes referred to as a "half-eternity" ring rather than a "full" eternity ring.
The concept of the eternity ring was created in the 1960s by diamond merchant De Beers. Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, 'required' the purchase of 90-95% of the uncut gem diamonds produced by Russia. The current fashion, particularly for engagement rings, was for a single, large diamond. The Soviet gems, however, were small. To avoid stockpiling, De Beers embarked on a campaign of promotion of jewelry containing a number of small diamonds culminating in the eternity ring, which was aimed at older, married women. One campaign slogan, aimed at husbands, was "She married you for richer or poorer. Let her know how its going."
dohh: but ott in my eyes haha) but says he can't because we're not married yet.
