Follow-on Milk (SMA) pop-up adverts

[Eliza_V]

I keep getting pop-up adverts (annoying in itself) appearing on BnB, and some keep popping up that are SMA follow-on milk ones.

I know that advertising follow-on milk isn't illegal (just the newborn ones) but I learned from here that follow-on milk is a con, so I don't know what is supported on here and what isn't?

I thought I'd bring it up anyway, it doesn't bother me personally but I don't know if it would upset other members

 

[Poshie]

I am getting this SMA advert pop up automatically every time I log in - started just today!

 

[Blah11]

the sma one pops up everytime i refresh

 

[Jemma_x]

I keep getting a advert for the same thing but the advert is different

 

[Fliss]

Yep me too

 

[BearsMummy]

Me too, everytime I log in

 

[Thumper]

It's really p***ing me off too. I really don't want formula adverts filling my screen. Or adverts full stop actually. Nor do I want to be using a site that is funded by formula companies.

ETA I'm not against formula, but I do disagree with all advertising of formula, and especially the con that is follow on milk.

 

[chick78]

Just thought this was interesting reading after seeing this thread & getting fed up of seeing the pop ups, think SMA are being a bit naughty!

Please see attached information from UNICEF.

Please take time to read it.

You have probably noticed the recent SMA advertising campaign that includes full page advertisements on the back of newspapers and on billboards around the country. After consulting the Infant Formula and Follow-on Formula (England) Regulations 2007 and the Guidance Notes on the Infant Formula and Follow-on Formula Regulations 2007, Revision 2, March 2009, we believe these adverts to be in breach of the regulations and have submitted a complaint to both Trading Standards and the Advertising Standards Authority.

We believe the adverts are in breach for the following reasons:

- They do not make a clear distinction between infant formula and follow-on formula

- They create the impression breastfeeding stops at 6 months of age

- They focus on the promotion of ingredients (vitamin D) that are common to both infant formula and follow-on formula

- By making reference to terms such as ‘best’, they risk idealising follow-on formula.
I you feel strongly enough then please submit a complaint to both Trading Standards and the Advertising Standards Authority.

 

[BearsMummy]

Just thought I'd add my screenshot as well.

 

[Thumper]

Anyone able to reply to us please? Any chance of them going soon?

 

[Wobbles]

Could you please be patient!

I have locked the thread between enquiries. Please do not open another discussion on the same matter. When an answer is available you will be updated. I have no comment at this time because I do not work in advertising and your concerns have been forwarded to the relevant department.