I get a specific paper for each child, a new one every year, usually in the January sales, and wrap only their presents in it. A couple of good sized rolls has always been enough so far, and I've always had left overs, which I keep and use for other people's presents the next year. Pre-kids I used to put fancy ribbon etc on every present, but now it's just nice and neatly wrapped parcels, with sticky labels for other people, but no tags for the kids - that's the point of individual paper. I reduce the amount of paper used by selecting the biggest, most awkward thing to be the present from Father Christmas, as in our house he doesn't wrap. I put a big bow on it, with little jingly bells and a special tag. Think I will get some re-usable personalised wooden ones this year.