Well, I can't account for miracles, and it may be a coincidence, but I got a BFP first cycle using it. That was in September. I get "arousal fluid" easily that feels like EWCM but have been informed by my DR that it does not count like CM does. My Cm only get's watery around O and I never get EWCM. So...I use it by putting it directly on my cervix with the applicator. While I told my DH I bought it, I don't tell him when I'm using it...when I'm feeling like I might be "frisky" I go to the bathroom insert it and then come down as if nothing happened. You can put it in up to 15 mins before BD so it's great. I don't fill up the applicator either because it is far too slippery--I fill it up to about the 2 marker.
I used it this cycle, so fingers crossed it works again!