Yeah, i think this happens to quite a few people. Certainly did for me with baby no1. Took a little while to clear up but i had lots of problems down there, so not really a suprise. I used sudocream too and it helped, but until the bleeding stopped it kept returning. I didn't have any at the time to try, but i have since found the bepanthen cream to work better than sudocream on nappy rash, so perhaps that's worth a try? Hope you feel better soon