This was standard advice not that long ago, my mum swears both my brother and I were fed 4 hourly from birth (we're 26 and 23) completely BF believe it or not, I sometimes wonder if she's exaggerating but she swears blind, she said if we cried we were left in our cots lol.......her sister was a MW support worker (not sure what that is exactly, she's not a qualified MW but could do a lot of the routine stuff like bloods etc, attended home births) and apparently she was a routine nazi and made my mum do it...! They are lovely people honest but yeah not a chance in hell would my mum let me do that to my boys, and I bet my aunt wouldn't recommend it when she becomes a grandma next month, although she works in the field so knows the importance of feeding on demand etc as the times have changed.