I have used target and walmart brand. Both are nutritionally comperable as mandated by the government. I really like the target brand. But I also like the target diapers, wipes, and bottle liners. They make a good product for a portion of the price.
I use Walmarts brand, Parents Choice Organic. Have used it since 3-4 months and DD does wonderful on it. They're all the same - mandated by the FDA. You're basically paying for the brand name and the marketing on the big name brands.
We also used the Target brand without a problem. The store brands also have the different types for sensitive babies as well, and for much cheaper than the name brands!
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