BF Peer Counsellor, here I come!

[Mervs Mum]

I feel safe to post it here...so yes I will spill......

BFing rates in Europe
Norway 98%
Sweden 97%
Denmark 98%
Romania 91%
Czech Rep 92%

All of the above either have complete bans on advertising or very little advertising and certainly no TV ads.

In contrast....where the most info is provided by the baby feeding industry
Ireland 31%
France 50%
Scotland 50%

In Norway its totally banned and 98% of mums BF to 4 months and 65% past 6 months.

They wont allow sponsorship of any kind. Over here formula companies can sponsor hospitals.

A hospital in the Midlands took a £2000 sponsorship from Farleys. Farleys provided them with all their promotional materials, glossy notice boards, badges for MWs and implicit endorsement of their products.
75% of mums giving birth there said they wanted to BF - on 28% actually did exclusively. The parents of the 2880 bottlefed babies who left the hospital that year spent £883,584 on baby milk. So Farleys recouped their £2000 when just 7 mums chose their brand. The hospital is out of pocket as soon as 2 babies returned with gastroneteritis.........

Milupa (Aptimil) sponsored a room in the Hillingdon hospital for testing infant hearing - they had a large Milupa sign over the door....the following year sales of Milupa milks in that area went up by 589%.

I'll shut up now....

 

[Serene123]

Can you find out if a company supports your hospital?

I'm wondering if that's why they shoved a bottle in her gob now

 

[Mervs Mum]

I would imagine so.....what brand was it?? Fortunately my hospital is a BF Friendly one - it takes 5 years to get that status and they can have anything to do with any baby food company.

 

[Serene123]

They gave her Aptimil, I moved her onto cow & gate

 

[Mervs Mum]

Probably in with Milupa then

 

[Serene123]

I sooooo wish I could sue them!!


For giving me PND and a bloody lot of hard work!!

 

[Jelly Bean]

Toria, but you'd be wonderful for the young mums who thinks their boobs are going to fall out or something just because that Cheryl cow said she disagreed with nursing...

Is it illegal to get my boobs out for them and PROVE that your boobs can still look great while breastfeeding???

We should do a topless "BFing mummies with great boobs" photo spread...they make me feel like a goddess ATM!

 

[Serene123]

 

[Jelly Bean]

Ireland 31%
France 50%
Scotland 50%

This will likely land me in hot water but that is sooo sad IMO. And by that I'm not saying - "Formula - baaaaaaaad!" because fatso LO has had a little of it every day since birth and I'd be such a hypocrite. But it's so sad that women either can't breastfeed or express partially outright or can but don't get adequate support.

 

[Mervs Mum]

It is sad There's no denying there's a direct correlation between the advertising an uptake. Yeah it's personal choice but how much of it is almost subliminal? And some of it in other countries is down right overt

 

[Serene123]

I want to move...........

 

[Mervs Mum]

My own mother said to me the other day, I just gave you SMA because that's what they gave you in the hospital........

 

[Mervs Mum]

Grab a jumper! Let's go to Norway!

 

[Serene123]

I kept switching untill I found one she didn't like...

Bad mum.

 

[Serene123]

Grab a jumper! Let's go to Norway!

Don't tempt me!!!

 

[alice&bump]

my hospital doesnt provide formula anymore! they give you 2 bottles when baby's born, then its down to you. but they say you dont get any off them and its only for emergencies. i wish i lived somewhere most people breastfed from birth. i was sick of people telling me i was "brave"

 

[Mervs Mum]

my hospital doesnt provide formula anymore! they give you 2 bottles when baby's born, then its down to you. but they say you dont get any off them and its only for emergencies. i wish i lived somewhere most people breastfed from birth. i was sick of people telling me i was "brave"

They dont give it full stop at ours - you have to bring your own.

People saying you are 'brave' plants yet another subliminal seed of doubt in your brain.

 

[Serene123]

Hmmmmmmm, I wish I was an MP

 

[alice&bump]

they say they dont give it at all in mine, but they do! we got toldd they didnt and when i was in i heard them saying to peoplet hat they give 2 if needed