My clothes always smell fantastic lol! If they don't I WILL rewash them hehe. Our washing machine is in the basement and when i was pregnant with the twins OH had to do washing as I couldn't get up and down the stairs esp with laundry. He had to be trained as I will not except the washing otherwise lol!
I use comfort (white) softener and ariel powder washing powder (although i think it matters less about what it is and more about the quantities you use. I use a huge amount, especially softener. my maximum has to be full every time with teh concentrated stuff! Its so worth it though, i love fresh smelling clothes and it stinks the house out too so my house smells lovely.
I use a tumble (no garden) and think that helps lock in the smells too, when i put things on the rads it doesn't smell as nice after.
I get a bit obsessed about smells, lol, my sinks have to be bleached everyday, my units need to smell nice and fresh, my toilet water has to be blue lol, there is nothing nicer than a lively fresh smelling house.