I don't think anyone is talking about advertising or samples, that's a different issue. The initiative in question went one step further and was essentially treating formula as if it was a dangerous controlled drug along the same lines as morphine! Banning advertsing is one thing, but subjecting parents to a "BREAST IS BEST!!!" lecture before every single bottle is demeaning and downright wrong. I also feel it is a waste of nursing time. How about providing funding for enough staff to provide meaningful breastfeeding support, rather than expensive, bullying initiatives which do nothing to change longterm feeding rates.
But what's provided in the hospital
are advertising samples provided by companies who have paid to have their products placed in a specific hospital. That's why they're free. Just like when you go to your doctor and they give you free samples of whatever kind of medication to try out. Those are dropped off by sales reps who have an intimate relationship with those particular physicians or hospitals and pay them in kind - dinners, vacations, gifts - to offer samples to their patients as part of a sales campaign. It's the same with formula in hospitals. There's nothing wrong with using formula, and it's a great option just like breastfeeding if it's fits well with your life and makes you and baby happy. But I think it would make me more comfortable knowing if I wanted it, that I'd have to ask for it and consent for it to be given to my child. It's just like there's nothing wrong with, say, taking antidepressants if you need them. But I'd be pretty pissed off with my doctor if every time I saw her she gave me free samples of antidepressants because she's hoping if she gets 10 more patients to request a prescription this month, she gets a free spa weekend for her and her friends. Yes, seriously, this is how it works. I would want my doctor and hospital to work with me to find the best approach to feeding my baby
because it's the best approach,
not because it financially benefits them.
Now definitely I think it would be better if these sort of financial incentives were removed from the equation altogether, but there is a huge lobbying effort to keep them in place because they work for so many people (namely, corporate executives, doctors, and hospital executives). Preventing the use of the hospital room for marketing of any product is a crappy alternative to actually dealing with the real issue, which is unethical business practices in health products and pharmaceutical marketing, but it's a start, I guess. But I agree, more trained support needs to be there to support women whatever their choice is. Unfortunately, that doesn't make as much money as the product placement does, so there isn't much motivation to make it happen sadly.