I've never heard of it, but I had a look at their website. It looks fine, no obvious signs that it would be dangerous (there are some slings that can only hold babies certain ways, like the babasling, that most sling experts would consider to be unsafe and they aren't usually recommended). It looks fine, I think. I think my only concern would be how adjustable it is. It looks like it's a bit pre-tied and then you just adjust it on the side. Some of those pre-tied ones don't fit everyone well (if you are short or really thin, or if you are bigger or have big boobs, etc.). It also doesn't seem to have a panel that wraps around baby's head. So like with the moby, you have a panel that wraps fully around your waste and you can pull that panel up or down for support. If you wanted to provide extra neck support, you could pull it up higher (some even roll a towel in that bit at the back of the neck). This looks like the only bits that come up to neck level are the two bits that go over your shoulder, which means that the only neck and head support is when babies head is pulled to the side. That may not be a huge problem, but if you do find you need lots of head support, it might be harder to use or you might have to hold baby's head. I've never seen one before, but looking at it, that's what strikes me first. That's not necessarily a bad thing, but might be more awkward to use and not fit as well as something that is more fully adjustable like a moby wrap. But without actually trying it, it's hard to say. It could fit you perfectly and be really comfortable. Do they have a good returns policy? If you bought one, tried it and didn't like it, could you still return it?