Previous pregnancy, I thought I was going to get lucky and not get any stretch marks, but around month 7 I could tell that they were starting up. I started using Palmer's lotion and Palmer's tummy butter daily. I do think that they helped a lot, but I definitely feel that the results would have been much better had I started using them a few months earlier.
After pregnancy, I used Mederma For Stretch Marks.
This pregnancy, I'm trying to take a more "natural" approach, I guess you could say. I'm using cooking grade coconut oil, which I've heard can really be helpful. I've also heard drinking lots of water can be beneficial. I'm starting to use the coconut oil now this time around since I feel like I waited way too long last time. We will see how it goes!