DH rubs my belly every night (and did last pg) with a load of tesco cocoa butter, I really do think it helps. I am prone to stretchmarks and was covered during puberty (thighs, bum, hips and boobs) so I thought I'd get loads last time. I don't know whether I'll continue to escape them this time because things are feeling tight, but if I carry on moisturising at least I'll have a soft tum!!