Yes - you can get discount on most other things and still have a beautiful dress, good food and nice flowers etc but the venue is half of what makes the photos that you'll and it's the venue that others will remember. I thought, if i blew the money elsewhere, and i was sitting in your expensive gown and looking around, would i be happy if my surrounding, environment was something that i'd settled for.
it was the venue that i remembered most and i can't wait for my photos. we planned our wedding around getting the venue we wanted and it was beautiful. but we saved a hell of a lot it being just the two of us in America, then having a reception later in England.
i found my perfect dress and got 50% off(700) but the venue was the first thing booked and the second most important to me was the photographer. i know a lot of people skimp on a photographer but to me, having a good photographer was invaluable, a good photographer can give you amazing photographs, even if everything doesn't look as perfect as you want, but a bad/average photographer can't.
i've seen hundreds of bland wedding pictures, (even if the bride looks stunning). you know the ones, they album looks the same as ten others you've seen , the poses are the same, some of the pictures look too posed or wooden. i wanted something stunning that didn't look like every other wedding (because it wasn't, it was MINE. iykwim?) and it's important since you're going to be looking at them for the rest of your life.