In the midst of dying hair, and it looks purple???!

[xxxjessxxx]

My hair was blonde before, and dying it blonde over. It's been on for 15mins but parts are looking purple?? Is this normal? Will it turn blonde again once I wash it? If not, how can I fix it

 

[AP]

You must know by now but yes - some blonde dyes tend to look purple whilst developing. Completely normal!

 

[emyandpotato]

Yes! If it isn't a purple base it'll look brassy and won't last.

 

[saraaa]

After years of bleaching and dying mine my hair became really pours and would pick up the purple developer colour and my hair would be purple/ grey had to bleach it 1 more time then grow it out