MommyJogger
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I guess it is most definitely cultural. If people tipped 10% on meals or a haircut where I live it would be considered an insult.
I'd almost wish they'd include tipping in the meal prices or services here. I hate worrying about how much to leave.
I used to wait tables and I hated tip expectations the other servers had. The argument is that if it's included in the price, you'll get worse service because they aren't working for a tip-- but they're already doing a crap job because they know they'll get the same no matter how they do because giving the 15-25% is culturally ingrained! You know how to get better service? Complain about the crappy service so they can be fired and replaced. People don't actually leave more for good service now- because the "standard" tip amount is already too high. And that $1-2 extra someone might leave for truly outstanding service doesn't help nearly as much as tracking down the manager to compliment the server. If the manager hears enough about you, they schedule you for busy nights or give you "good" tables or give you the business party that comes every year and leaves a few hundred dollars in tip and expect top service. We got by in college based on good reports I got that resulted in getting tables with better turnover, not by people tipping a little more for better service.