If you click on the other's username it will bring 4 options up, their username, view public profile, find more posts and add to contacts. Clicking on public profile will then take you to a screen with tabs "Visitor messages", "About me", "statistics" and "contact info" - use the visitor messages section if you want the message to be sent publicly.
To send privately, hint number 1. in the "contact info" it will have a link saying "send a private message"
OR
To send privately number 2 at the top right hand side of your screen it shows private messages, click this then half way down the page on the left it says "send new message".