I only heard about it recently too.
From what I gather it is basically hot chocolate with mini marshmallows and chocolate drops on top, the chocolate drops are called chocolate kisses though. It is then packaged together along with a candy cane for stirring it.
I think alot of the ladies use it for Xmas eve bags, I'm going to too this year.
Heres a link, it may explain it a bit more clearly.
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