That some people might be exploiting little madeline. I just think that some people might be jumping on the bandwagon purely in the hope of getting in the newspapers hoping that it'll show them in a good light and give them positive publicity
there have been some hoax web site saying they're raising funds which is disgusting, hell of alot of "celebs" with yellow ribbons you can see robs point, purely to get photo'd and not actually being of any use. its not like nobody knows shes missing...
Of course it happens like that but if their are hoax websites like ones for the Madeline case you would think the hosting companies would bring them down.