5c just looks like it's in a cheap plastic case bought from China on ebay, it's horrible. I understand them trying to break into another sector of the market with a cheaper version, I just don't think the price reflects the product. They should have had that in the £300 - £400 bracket to appeal to people. Even at that I wouldn't pay £300 for something that looks so cheap
The 5s looks tidy, I have the 5 so no plans to change yet, since I have only had it a couple of months, but yeah I think it looks smart