There seems to be a the misconception that this is the one recommendation that Save the Children is making. Not the case. They issued a 75 page report with dozens of recommendations, most of them focused on increasing education.
I really recommend giving the report a look if you have a few minutes. There is so much more in it than just how formula companies operate!
For example
Many women are not free to make their own decisions about whether they will breastfeed or for how long. In Pakistan, a survey of mothers of infants under six months old undertaken by Save the Children in 2012 revealed that only 44% of mothers considered themselves the prime decision-maker regarding the way that their children were fed. When asked to specify the main decision-maker on issues related to the infants feeding practices (up to six months of age), 22% of mothers said it was other relatives (primarily the mother-in-law) and the rest cited health professionals or traditional birth attendants.20
Can you imagine the Baby Club thread that would spark!
It is really eye opening. You can read it here https://www.savethechildren.org/atf/cf/%7B9def2ebe-10ae-432c-9bd0-df91d2eba74a%7D/SUPERFOOD%20FOR%20BABIES%20ASIA%20LOW%20RES(2).PDF