Cost of formula feeding for 12 months and where the money goes
Feeding a child on SMA ready-to-feed infant formula and observing the instruction to discard milk not used within 2 hours, will use 1,398 bottles over the first year if following the table on a 250 ml bottle. At 79 pence per bottle (the price in Boots on 24 August 2012), this will cost £1,104.42, not including the teats. Of this, parents are paying between about £585 and £884 towards company promotion costs and profit, based on the above figures.
Powdered formula is cheaper. Following the Aptamil feeding table and current price of £9.49 per 900g tin (Tesco on 24 August 2012), the total amount of milk powder required would cost £436.54 (not allowing for throwing away unused formula and not including bottles, sterilising etc). Applying the above percentages, would mean parents are contributing between £231 and £349 towards company promotion costs and profit.