Your skin might just be dry.. have you tried to apply a lotion to it?
hmm, maybe try the non-urgent number for your midwife and just ask if she has any idea what could help, im sure she must get looaaads of women complaining about itchy nipples. woops haha i never read labels my poor nipples.
haha maybe some deep freeze then
I would suggest using a really thick cream or oil since I apply mine twice a day and have no issues with itching. I know this is also easier said than done, but I'd advise against itching them since itching at the skin can increase the risk of stretchmarks. If it doesn't stop itching, I would talk to your doctor about it.