I thought this thread was about formula companies undermining breastfeeding and not who choose what to feed their baby ? Am I misunderstanding the thread then?
It is dissing breastfeeding the advice and if it where the other way because it wouldnt be expectable to dis formula. How many people would be annoyed at articles saying formula is this and that and not in a good light? as seen before there again would be war. So is it ok for a formula company who have worked for years to tarnish breastfeeding by in the past saying their product was better and continue to do things even agains the WHO code and break down woman's confidence in their abilities to breastfeed. This includes giving out wrong advice to mums who are trying to breastfeed and end up moving them to formula quicker than they should all because they trust them. This is how so many dont bother to try from listening to what they said which was wrong. They only make you think they have your child's best interest at heart by giving this bad info they will get your money at the end of it as this will influence some. Not everyone is so strong minded to ignore this., They arnt stupid . Their goal is to get you formula feeding your baby where as the breastfeeding mum wants to breastfeed but is sitting in the web of the formula company where she shouldnt be getting pulled in and made to feel she failed at breastfeeding where as she had gone to somewhere like LLL she would have had a better chance of succeeding.
we are not talking about a woman choosing to formula feed knowing all the facts its the influence on mums who want to breastfeed not some bf vs ff battle as usual.
Not singling this out particularly, but this is as far as I've got so far and it's interesting.
What I'd say though as a Mum who chose to BF, believed the misinformation the NHS gave me about how easy it was to BF, and then found myself in a situation where I needed to buy formula and had no idea which to use. Actually, a bit of info from the formula companies would have been a great help at this stage
. We all want to give our kids the best we can, I couldn't give my DD breastmilk, so wanted to choose the 'best' formula. It's a mystery to everyone which is the best, if any, as they're just not allowed to talk about these things.
I see the point that by creating this helpline it is making pregnant mums familiar with their brand, in case they should need it. But that's the point,
in case they need it. And all it takes is to walk down the baby aisle in the supermarket to see SMA, cow and Gate, Farleys etc, so we do get to see the various brands and become familiar with them before our baby is born in this way too.
I don't have a problem in a company trying to create brand loyalty with its target audience. No one is going to decide they don't want to BF just because they've been on a forum that is run by SMA. Unfortunatly the argument that we poor FFers are obviously a bit too thick to make our own minds up and have been brainwashed by formula companies is used a bit too often by some people who are anti.
It's a shame that aparantly some of the info on the website is wrong, but as I said I've never been given realistic honest info about breastfeeding from anyone apart from friends since they've done it themselves. The NHS told me its easy and might smart a bit, there's no reason anyone can't bfeed etc, same info from the NCT.
The main issue is women need proper help advice and info to prepare us for BFing and to help us while we're doing it, but I for one and grateful that SMA and other formula companies exist otherwise many babies would not be here today.