See I ranted about it on Facebook yesterday morning, and got mega backlash (including a few passive aggressive statuses aimed at me from people who really should know better, but it did make me smile). But what I was ranting about was how the 'campaign' looked to someone logging in first thing.
What I saw was a lot of make-up free selfies with the tag "this is for cancer awareness". And then a lot of comments saying "well done" or "you're so brave". Which honestly made me angry in about a million different ways. So I did a status that asked, what exactly are we supposed to be aware of? Telling us cancer exists doesn't make us aware, we are ALL aware because we have all been affected, in some way or another. Pouting into your phone and saying "this is for my nan" tells me nothing about cancer, it tells me you're a bit shallow.
But then what seemed to happen during the course of the day was that people who had taken selfies found themselves defending the campaign against us naysayers, and started spreading a different message, "look at what I have donated" or "see how you can donate". Which, while still rather self-congratulatory, was a much better way to go about spreading 'awareness'.
The whole thing still bothers me for a lot of reasons though. I've been labelled a whiner, infact I've had some pretty terrible things said to me for not being on board or necessarily agreeing with the campaign, but that's by-the-by.
Firstly - the notion that attaching the rather broad message of cancer awareness to the selfie trend is 'harmless'. Is it harmless? What I see is everyone putting another big cutesy label over cancer instead of talking about facts, talking about realities. I almost, for a bit of an experiment, made a status discussing my fears going for a smear test, when I last went, how quick it was, how comfortable I felt vs how uncomfortable/painful I expected it to be, and the wait for results. But honestly, after the backlash I got for sharing my opinion on the craze, I didn't want to bother.
It'd be interesting to see how far it got though, how many people want to talk about cancer when it's not all happy smiles and bandwagons.
Secondly - the idea that taking our make-up off is 'brave'. Well that just made me sad
Anyways, I could say an awful lot more but that's how I feel about the whole to-do. It's fantastic, absolutely fantastic that it has raised so much money. I just wonder how much awareness it has actually created.