Hollyoaks charmer Ziggy Roscoe will become a model for a lonely housewives website when he gets roped into one of Nana McQueen's schemes.
Ziggy gets caught up in some McQueen mischief next month when he realises that Nana (Diane Langton) is broke and tries to help her.
While Ziggy's first move is to buy Nana a bag of food shopping, she is too proud to accept his charity and instead offers her services as his new modelling agent.
Ziggy decides to hire Nana, but has no idea that her plan is for him to flex his muscles for a live webcam audience.
Fabrizio Santino, who plays Ziggy, told All About Soap: "Ziggy's a part-time model who never gets any work, and she sees him on the phone with his agent and it's bad news again. Ziggy can't believe it, so Nana finds him when he's got the hump and offers to be his agent, promising him work all over the world. He's really convinced she's going to make him huge!
"She proposes he flex his muscles in front of the camera. She comes round to the garage and takes pictures of him, and he's in his element! She fools him, really, because he doesn't quite understand what's going on.
"It's a webcam sending live feeds of him, and all he has to do is flex his muscles, talk to the women, make them feel nice about themselves and let them look at him - and they'll pay for that. He feels very awkward about it."
Ziggy's surprising new job could also jeopardise his chances of a romance with Leela Lomax (Kirsty-Leigh Porter) when she finally agrees to go on a date with him. Just when things are going well, Nana interrupts by insisting that he gets back online.
Santino added: "They meet in the pub and it's going well until he gets a call and she thinks it's from another woman. He tries to explain, but she won't listen."