But all I wanted was a free cuddly polar bear!!
I know what you mean and I think (0 - 6m) it should be promoted and made available but not by Aptamil.
In all honesty, this really bothered me. If you are so against advertising, then why on earth order from them? You've just proved that their "sneaky" ways of advertising works! Everyone is going to know that the stuffed toy is from Aptamil, so if you are out and about with your daughter you are providing them with free advertising without even saying anything.
Why help support the company? Truly, if it bothers you as much as it appears to by your comments in this thread, then go out and spend a few bucks and buy your girl a cuddly polar bear that doesn't help spread the word of formula and help advertise for it.
I guess if you hadn't had such a strong viewpoint on it, it wouldn't have caught my attention... but you do. I can't believe the lure of a free stuffed animal was enough for you to a) contact the company, b) give them your address thus giving them the right to send you all sorts of coupons, flyers, etc and c) taking products from them.
I'm not trying to have a go at you, trust me I understand the lure of free stuff... I'm horribly guilty of it myself! I just don't understand, its all.
ETA: There are a lot of assumptions in my post. I'm assuming that the laws are the same over there as it is here... if you willingly give your name/address to a company then it gives them full right to send you stuff, and that you filled out some sort of application/online thing to get the polar bear.