I disagree with the whole "formula is marketed to the poor" thing, and I do feel that's an argument that lactivists commonly use to further the indoctrination of women to all move their feeding decisions toward breastfeeding...it's just another thing that brainwashes women into thinking that "Big Formula" is working in conjunction with food assistance programs such as WIC to promote their agenda, and discourage breastfeeding.
Ummm...WRONG! Breastfeeding has clearly become the "trendy" option, and is pushed heavily upon EVERYONE who has a baby, poor, or not. It is most commonly discussed across blogs, in magazine articles, and in all of the fun "extras" associated with breastfeeding...the general assumption across most mediums is that women will be nursing, or at least attempting to once their babies are born. There is a World Breastfeeding Day (or is it week? Where's the World Formula Feeding Day? Oh...wait...anyway, anyone with a Facebook account is aware of the breastfeeding day), and it's become quite a splash to go to nurse-ins, public breastfeeding groups, etc. It's almost a social expectation, really. Also, shall we talk about the various celebrity endorsements aimed at breastfeeding? The pictures of various supermodels riding MOTORCYCLES and HORSES while nursing their babies??? (Gisele, to be specific.) All of the beautiful and wealthy people are doing it, so the rest of us should be also! The photographer I use to do my kids' baby pictures is now doing discounted special "nursing photo shoots" (that are NOT CHEAP, mind you), to capture that special breastfeeding bond on film. Have you picked up a copy of "Parents" magazine recently? Most articles are geared toward nursing mothers, with the occasional "or if you're formula feeding" comment tossed in here and there as an afterthought.
The sacred cow of parenting currently is a woman's ability and willingness to breastfeed, plain and simple. I truly fail to see how even poor women can escape the rhetoric that is shoved down their throats in doctor's offices, reading material, the internet (which yes, even poor people often have access to), television, etc., etc. Clearly, everyone CAN breastfeed, right? (WRONG!) And so everyone SHOULD, right? (WRONG!)
Look, as I said before, the health benefits are often overstated. There are benefits, yes, but women are being taught to literally martyr themselves for the cause (yes, that's right...the inability to breastfeed is now being closely associated with severe PND, and feelings of worthlessness as a mother), that they are miserable, and thereby sad. How is THAT good for the bond between mother and child? Crying all of the time? Self-loathing? Yeah, it happens, and it's not because deep down they know all of the hoopla about breastfeeding is "right." It is because SOCIETY (other women, mainly) is pooping on women for the choices they make, and apparently there is only one right way to feed an infant, lest your child grow up with a lower IQ, diabetes, and obese. No, even the socioeconomically-challenged among us do not escape these messages, sadly.