Don't formula companies over there have those new parent things you can sign up for?
Here they send you coupons every now and then; from Nestle Goodstart I got a can of the powder + a diaper bag + a bunch of coupons; from Heinz Nuture I got a case of 12 cans of the concentrate, a can of the powder, coupons, a tote bag + a growth chart; from Similac I got a can of the concentrate, a can of the powder + coupons (3 x $5 off, 1 x $10 off so far); from Enfamil I got a can of the powder + coupons.
They also all send out little mini magazines with information about feeding incl. BFing & starting solids.. you just sign up on their websites..