I think there is a difference between that chavy needing everything to look expensive to prove something (and normally doing the opposite because it's so ratty and worn out you know they wear it every day) thing and someone (like me) who buys their basics fairly cheaply but splashes out on the odd nice designer thing because well, it's nice. The quality really is better than a supermarket brand. I know a baby won't be in it long but you can sell them on ebay if they're still in good nick and reinvest the money in the next size up. If you look for designer sale stuff and then sell it when it's outgrown, it really isn't too bad. It's cute seeing them all dressed up. I agree though, bragging is just trashy.