I don't really care although sometimes with trainers I would have a bit of a preference. I just prefer clothing that looks smart, clean and a little bit different. A lot of label stuff I don't like anyway, like RL, Ugg, Hunters etc - it's just not my style (and by extension, my children's style!) - I'm an anti-brand snob I think :/ I tend to mix & match smaller online brands, boden, some Next (although they are very hit & miss), H&M, John Lewis, Zara.
In fact, I have a huge bag of RL & Tommy Hilfiger shirts upstairs, unused that we have been given by my mum and they just go to waste. He just looks like a mini-accountant and ridiculous imo. It's such a waste of money. I keep meaning to sell them on or give them to charity.